An open letter to Coors

Thank you so much for providing your "Cold Activated Can". Long have I hoped that nature could have provided me with some sort of sensory mechanism, say, on my hand, that was just as capable of responding to temperature as my mouth. But, bereft of a naturally calibrated system like that, we have to resort to vision and your new packaging.

I know what a monumental task it must have been to develop this bleeding edge technology in this economy. Thermographic imaging has come a LONG way since the recent invention of candles and lemon juice. Even the little known technology of "mood rings" could not have advanced the industry as much as YOUR product. Clearly a Nobel prize is in your future.

Thank you so much for spending your company's profits on this immensely helpful technology. Thank you for not spending those profits in a temporary price reduction, pay increases for your workers, or re-opening plants to put more people to work in these trying times. Thank you for pushing millions of dollars into the advertising industry instead. The 3-4 people in your commercials clearly needed the money more than the people who faithfully made and consumed the one American beer that can be sometimes successfully argued not to be cold urine.

Now, I will take my leave. You see, a few of my buddies have taken our cues from your workers in the deep south. We'll be donning white (and black) apparel, covering our heads with white (facepaint) and marching on the local McDonalds. Imagine their faces when they see 100 Mimes burning a Fleur-De-Lis on their front lawn. Nothing says "stop it" like the burning symbol of France!